How to Set Up and Run a Fashion Label [Paperback]

Costumer Reviews

This is a good book for any beginners who need an overview of what is needed to start a fashion label. It gives good business insight and makes everything clear and understandable.

However, this is definitely only a starting point and I would thoroughly recommend further reading on many of the subjects covered in the book.

THis book is amazing it tells you everything you need to know even down to logos do and dont's, was well worth the moneys i love it! so excited to be reading it!

Product Details

• Paperback: 176 pages
• Publisher: Laurence King (6 April 2009)
• Language English
• ISBN-10: 1856695751
• ISBN-13: 978-1856695756
• Product Dimensions: 24.9 x 17.5 x 1.5 cm
  

By : To Meadows
List Price : £17.95
Price : £12.57
You Save : £5.38 (30%)

Product Description

It doesnât matter how talented a designer you are, if you are going to run a successful fashion business you also need to know about everything from marketing and PR, to manufacturing your collection and knowing where to find the money to finance it all. Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyse yourself, your market and your product, the book will show you what to expect and how to survive beyond the first eighteen months, the period during which many start-up businesses collapse. Designed for those about to graduate from fashion design and business studies courses, the book will also be of interest to those wishing to work for smaller fashion labels or gain an insight into how labels work.

 

How to Set Up and Run a Fashion Label [Paperback]